Case study

Marketing strategy
Digital marketing
Influencer marketing
Media Planning (OOH, DOOH, Radio)

Stellantis

2025

Naples (NA) – Italy

About

Automotive and local visibility strategies

The challenge

Stellantis, a leading global automotive group, aims to consolidate its presence in the Campania region, with a specific focus on its sales outlets in Naples. The primary challenge is to promote the brand locally through digital marketing strategies, on-the-ground promotional activities, and integrated communication campaigns, while maintaining high levels of community engagement.

The GAM solution

GAM has taken on the role of strategic and operational partner, supporting Stellantis with local marketing, developing targeted visibility campaigns on social media channels, and integrating offline advertising activities via OOH, DOOH, and radio. Furthermore, we have initiated strategic collaborations with local influencers to boost engagement and enhance the brand’s local positioning. GAM coordinates the organization of local events at dealerships, ensuring a direct and engaging experience for the public.

Activated Services

Media Planning (OOH, DOOH, Radio)

Marketing Strategy

Influencer marketing

Digital PR

Content creation

Event management

Performance monitoring and analysis

Link: https://www.stellantis.com/it