Case study

Marketing strategy
Operational support
Community engagement
Social media management

Cilento Outlet

2025

Eboli (Salerno) – Italy

About

Outlet Village, shopping, and regional development

The challenge

Cilento Outlet, one of Southern Italy’s major retail hubs, aimed to increase visitor traffic and strengthen its brand perception as a go-to destination for shopping and leisure in the region. The primary challenge was to optimize digital marketing activities and integrate promotional campaigns with local events.

The GAM solution

GAM assumed the role of strategic and operational partner, redefining the digital content strategy and optimizing brand visibility through targeted social media campaigns. We developed an event plan to engage the local community, coordinating promotional activities with creative content management and advertising campaigns. The goal was to maintain an ongoing dialogue with the audience, strengthening the bond between the center and the local area.

Activated Services

Marketing Strategy

Digital marketing

Social media management

Content creation

SEM strategy

Influencer marketing

Performance monitoring and analysis

Community engagement

Link: https://www.cilentooutlet.com/