SIPA Diagnostic

2025

Caserta (CE) – Italy

About

International distribution of medical devices and reagents for clinical diagnostics

The challenge

SIPA Diagnostic, an Italian company specializing in the marketing of medical devices and chemical reagents, aims to expand its presence in foreign markets while consolidating its position in the Italian market. The challenge lies in developing effective international marketing strategies that enhance brand awareness and the perceived value of its products within a competitive and highly regulated environment.

The GAM solution

GAM supported SIPA Diagnostic in defining an international marketing strategy, focusing on target market analysis and the establishment of partnerships with international B2B platforms to boost brand visibility. The approach included optimizing digital channels, creating informative content for the website and social media, and developing promotional materials to facilitate networking with international distributors and stakeholders.

Activated Services

Marketing strategy

Digital marketing

Communications and PR

Brand awareness

Content creation

Operational support

Performance monitoring and analysis

Link: https://www.sipadiagnostic.com/