Marketing strategy
Content creation
Brand awareness
Strategic partnership development
PORSCHE
2025
Naples (NA) – Italy
About
Premium experience and local positioning for the Porsche brand in Southern Italy
The challenge
Porsche Centre Naples, part of the Del Priore Group, aims to consolidate its position as a key reference point for Porsche enthusiasts in Southern Italy. The main challenge lies in effectively communicating the brand’s heritage and technological innovation while maintaining a high level of engagement with local customers.
The GAM solution
GAM partnered with Centro Porsche Napoli to develop an integrated communication strategy focused on producing visual content—photography, graphics, and video—to enhance the brand’s positioning. Concurrently, digital campaigns and PR activities were launched to strengthen brand awareness and forge an emotional connection with customers through unique experiences and distinctive communication.