Maximall Pontecagnano

2025

Pontecagnano (SA) – Italy

About

Shopping center and local landmark

The challenge

Maximall Pontecagnano, one of Southern Italy’s leading shopping centers, serves as a key destination for shopping and leisure in the province of Salerno. The primary challenge was to redefine the brand’s positioning and optimize the marketing mix, creating a unified, integrated vision to leverage the value of each individual center within a single overarching strategy.

The GAM solution

GAM played a pivotal role as a strategic and operational partner, driving a significant transformation of the Maximall brand’s marketing and communication activities. We reclassified the marketing budget to optimize investments, developed integrated online and offline strategies, and redefined the visual identity of the brand’s content, making it more cohesive and distinctive. This unified approach enabled the creation of effective digital campaigns, improved coordination across centers, and maximized the impact of local promotional activities and events. GAM revitalized the Maximall brand, transforming it into a benchmark within the Italian retail landscape.

Activated Services

Marketing Strategy

Digital marketing

Social media management

Content creation

SEM strategy

Influencer marketing

Performance monitoring and analysis

Community engagement

Link: https://www.maximallpontecagnano.it/