Case study

Marketing strategy
Digital marketing
Social media management
E-commerce website creation

Early Sounds Rec.

2025

Naples (NA) – Italy

About

Music and cultural identity: a blend of jazz-funk, Mediterranean vibes, and Neapolitan tradition.

The challenge

Early Sounds Recordings, an independent record label founded in Naples, has established itself as a key player in the fusion of jazz-funk, world music, and Mediterranean sounds. The primary challenge lies in strengthening the label’s international positioning by highlighting the Pellegrino & Zodyaco project as a central expression of its musical identity.

The GAM solution

GAM supported Early Sounds Recordings with an integrated strategy covering strategic brand positioning, operational booking management, and the development of a digital communication strategy. We built a website featuring e-commerce capabilities for selling records and merchandise and managed digital marketing campaigns. Additionally, GAM developed visual materials to promote the artists and handled social media and web communications, ensuring consistency and visibility.

Activated Services

Marketing Strategy

Communications and PR

Content creation

Event management

E-commerce website creation

Editorial planning

Performance monitoring and analysis

Link: https://www.earlysoundsrecordings.com/